MINI
MINI Hates Waste
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Brief: To create the digital part of the MINI hates waste campaign.
Two characters were developed by illustrator Chris Judge to represent waste. The Ogre was introduced to the world of flash and the idea was developed into a digital concept.
- Flash
- AS2
- Development of Digital Concept
The secondary character, the wolf was used in the leaderboard format.
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The digital idea was developed further to create a homepage takeover on www.entertainment.ie. MPU, leaderboard and skyscraper formats were used in tandem to tell the story.
Home Page Take Over Client Demo Click here
